I love the opportunity to design product packages, like I'm doing this month. So do many graphic designers and budding designers, but this highly specialized form of production-based graphic design is a beast that should not be underestimated. To help you from straying into a production nightmare, here are my top three tips to guide you to success.
Started a business? Have an established business that needs a face-lift? Well, then your branding adventures have started!
Logos are a key part of your branding efforts and your business identity. They are the visual symbol of your company. Think of it as your business name in a picturesque form. A logo is clean, simple, and memorable.
Sounds simple right?
I am a rare breed. I'm both a proficient digital marketer and a skilled graphic designer, either one of which is hard to find by itself in a single, quality professional. This dual skill-set makes my job as a marketing designer super efficient and let's me write detailed campaigns and simultaneously create eye-catching graphics myself. It's also allowed me to see just how marketing and graphic design can not live without the other, especially in today's world of social media marketing.