THE CHALLENGE: As people began to take an interest in buying the little horse models I was creating, I needed a professional and memorable brand with a diverse enough identity system to keep up with an ever-growing content marketing plan. Aside from looking professional amongst a see of home-made hobby logos, the brand needed to adapt to ever growing social media accounts and growing content such as blogs, Instagram tutorials, video tutorials and other assorted content marketing tasks. The tutorials in particular was a fast growing part of my presence in the hobby and the most requested from my social followers.
THE SOLUTION: "Blue Mountain Stable" was born as a nod to the two 14er mountains that have always been near to me at some point in my life. Choosing mountains as my theme allowed me to dip into my diverse library of mountain photos I had captured from years of hiking adventures, bypassing stock images.
For the logo, a traditional English saddle stirrup was chosen to encapsulate a symbol of a mountain, both tying the concept of mountains to horses, my favorite style of ridding, and also giving the opportunity to pull in different mountain and horse tack images as alternative brand marks. The alternative brand marks then gave birth to the initial product offerings in the merchandise line.
Logo color variations
Product photography and videography
Social media graphics
Social media account management
YouTube-friendly weekly tutorial videos, channel trailer and vlog videos
Patreon branding and creation of exclusive content and tutorials