The Challenge PSA Worldwide mails select kits for customers to try the latest and greatest awareness products for their cause. This particular kit was the second year mailing to a new audience segment; college and university campuses. The kit needed trendy samples that would help spread awareness for major issues on campus, such as consent education, relationship violence, mental health and physical health.
The Solution Instead of sending a box of brochures that usually end in the trash, PSA Worldwide selected brand new products that were useful, eye catching and provided information in an unusual way. A rotating PVC wheel was a great alternative to a brochure (plus fun to spin). The water bottle will spread messages as it's taken anywhere. The stickers are actually removable and just the right size to fit on phones or tablets. The lunch pail was a great way to contain all the samples while nodding to current retro trends.
The Award PSA Worldwide had never entered any design competitions in its history, so this designer took it upon herself to organize the company's first entry into Colorado's only chapter for the American Advertising Federation 2018 Addys competition. We are currently awaiting to hear if our new award is silver or gold.
Credits Lunch Pail Design: Kristen Taylor Bottle Design: Kristen Taylor Sticker Design: James Frecoe Consent Wheel Design/Writing: Jen Pacher Kit Coordinator: Savanna Eilis Marketing Director: Stacey Jennings
Created for PSA Worldwide and designs may not be reproduced or sold without express written permission from PSA Worldwide.