THE CHALLENGE: Twitchy Rabbit was part of the daily logo challenge, 30 Logos, and provided an opportunity for a self-initiated branding project.
An intended rival to Mailchimp, Twitchy Rabbit aims to offer a streamlined platform for sending marketing emails. Required deliverables included a logo, website mockup, and app splash graphic. This project was part of the international branding challenge, 30 Logos.
THE SOLUTION: The project was begun before Mailchimp launched it's rebrand. At the time, the solution for Twitchy Rabbit was a graphics style that was more eye-catching and personable for a new generation of email marketing professionals. A bright color field with plenty of negative space to breathe and hand-drawn style typefaces were crucial to keep with the trends in youthful culture. The messaging also takes advantage of Alice and Wonderland references and is a subtle nod that this platform is more straight-forward and mobile-friendly than competitors.