Kristen Taylor - Tapirgraphics
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THE CHALLENGE: 
Twitchy Rabbit was part of the daily logo challenge, 30 Logos, and provided an opportunity for a self-initiated branding project.

An intended rival to Mailchimp, Twitchy Rabbit aims to offer a streamlined platform for sending marketing emails. Required deliverables included a logo, website mockup, and app splash graphic. This project was part of the international branding challenge, 30 Logos.


THE SOLUTION: 
The project was begun before Mailchimp launched it's rebrand. At the time, the solution for Twitchy Rabbit was a graphics style that was more eye-catching and personable for a new generation of email marketing professionals. A bright color field with plenty of negative space to breathe and hand-drawn style typefaces were crucial to keep with the trends in youthful culture. The messaging also takes advantage of Alice and Wonderland references and is a subtle nod that this platform is more straight-forward and mobile-friendly than competitors.

PROJECT DELIVERABLES:
  • Logo
  • Logo color variations
  • App splash graphic
  • Website mockup
Copyright Kristen Taylor 2021 
  • Services
  • Case Study
  • Work
    • Branding
    • Illustration
    • Product & Package
    • Print & Publications
    • Digital Graphics
    • Photography & Video
  • Personal Work
    • Blue Mountain Stable
    • Twitchy Rabbit
    • 30 Logos
  • About
  • Blog